The production model is slated to go on sale from spring 2009. Honda is aiming to price the Insight much lower than any other hybrid car currently on the market. Honda intends to sell 2,00,000 units of the Insight a year, a big jump over the 17,000 units of the first Insight it sold worldwide since its 1999 launch. The five-door hatchback capable of seating five will be built on a completely new platform and will be slightly smaller than the civic hybrid Honda is also to launch a hybrid version of the Jazz and a new civic hybrid over the next few years as well as hybrid based on the CR-Z.
Honda intends to achieve sales of 5, 00,000 units of all the four hybrids put together and by 2010, ten percent of its global sales will be comprised of hybrid vehicles. Honda has been able to achieve a significant cost reduction on production of the Insight in order to set such high sales targets. The car will be produced at Honda’s expanded hybrid vehicle production line in Suzuka along with the Civic Hybrid.
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